How to decorate your commercial place with acrylic lampshade?
Do you know why it is important to always be on top of the latest market trends?
One of the main challenges for all acrylic lampshade companies is to differentiate themselves from their competitors. This is only possible if you find new ways to meet the needs of your audience, following the changes in the market and staying on top of the latest trends.
A long time ago, consumers stopped buying products just for their functionality, because it is necessary to go further, adding experiences and making a difference in people’s lives.
See how you can make that difference in 2021, knowing the main trends and staying on top of the latest news in the lighting market. Anticipate yourself and don’t be left behind!
Acrylic Lampshade Brings Sustainability
It is no secret that 2020 has brought us many lessons, is it not? Especially when we talk about the future of our planet.
Sustainability will certainly be one of the most talked about subjects, not only in the year 2021, but for the coming years! LED acrylic lampshade technology alone is already a great choice if we think about it, in addition to being more durable. It is recyclable and has no toxic elements, which harm the environment.
In addition, following this same line, projects that bring more natural lighting will be much requested even indoors.
I don’t know if you’ve noticed, but there are several brands that have already changed their communications by adding minimalist features.
This is a big trend for 2021. Our busy routine and the excess of information made people look more at that famous saying “less is more”.
But be careful, this does not mean, in any way, to make your project simplistic. Sophistication is one of the most important points in this trend and will challenge you to think about smarter projects.
But what does it really mean?
Well, as time went by, we realized that it was no longer enough just to create products with LED acrylic lampshade technology. Because we know that lighting has the power to transform an environment into a great experience.
But, for that, it was necessary to create solutions that went beyond what the market is used to. We idealize, develop and manufacture products that elevate people’s lifestyles, bringing not only inspiration, but also quality of life.
And how can this impact your business?
The fact is: new solutions are appearing on the market every day, and anyone who does not know how to keep up with these changes may feel a great impact.
When you stroll through a mall or a street full of shops, you must have noticed that some stand out more than others. And the question that remains is: among so many advertisements and visual interference, how do some stores manage to stand out SO MUCH compared to others?
There are some tips that can help you stand out from the competition. Follow us!
1. WORK WITH THE LIGHT LAYERS
In the retail world, a basic lighting project has two basic elements: ambient lighting and accent lighting. The secret to creating custom lighting in your store is the ability to make products stand out from the general lighting, making the goods stand out to customers inside, or passing in front of your store.
2. THE LAMPSHADE LIGHTING MUST FOLLOW YOUR VISUAL IDENTITY
Realize that each store has a particular way to get the public’s attention; including yours.
General acrylic lampshade lighting, accent lighting and the choice of luminaires must be consistent with your visual identity, as each luminaire is designed for a purpose.
Therefore, not all will be able to produce the effect that your brand wants to transmit.
The greater the scope and versatility of the luminaires that your supplier offers, the better.
- PAY ATTENTION TO THE COLOR TEMPERATURE
Yes, the light has a color temperature and each temperature conveys a different feeling, which is directly related to the appearance of your store.
The tip is: Colder temperatures (above 4000K) give the impression of more space in the store and appeal to technology. Similarly, the warmer temperatures (2700K to 3000K) refer to warmth and sophistication.
4. DO YOU SELL JEWELRY? SO USE TWO COLOR ACRYLIC LAMPSHADE
To highlight the intensity of the colors and the sparkles, place the jewels under acrylic lampshade with a tight beam and high IRC (color rendering index). And to further enhance the value of the products, try using the temperature of 3000K to “make gold more gold” and 4000K or 5000K to highlight silver and diamonds.
Remember that the rule of contrast between the specific lighting of the jewels and the general lighting of the store remains fundamental in this regard.
- HIGHLIGHT WHAT SHOULD BE SEEN
Remember the theater plays, where the brightest light is placed in a certain place to get attention? In retail it is the same thing. Although it seems obvious, this “hot spot” trick often use to emphasize new merchandise or promotional offers. By lighting designers, also known as the “lighting hierarchy”.
It is worth mentioning that the light beams and the respective angles must be carefully designed to avoid shadows between the client and the macaws.
DON’T UNDERESTIMATE COLORS
Observe the coloring of your products. A luminaire with a high IRC (color rendering index) or with a spectrum for special lighting can further enhance the texture, color and appearance.
For some foods or clothing with more “red” tones, the secret is to find the R9 value of the light and give preference to the IRC greater than 90. And for products with bluish tones (such as suits, jeans, fish etc.), check the R12.
- CAPRICHE IN YOUR SHOWCASE
An inviting and unrestricted showcase is synonymous with good sales.
Bright, bold lighting with intense contrasts is capable of transforming common products into bestsellers, since the dynamics acrylic lampshadeworks with movements and variations, both in light and color levels.